SBA reached out to Ataboy with a great brief to take their 2D work for SPDRs to the next level in their upcoming four spot campaign. I did the creative direction and directed the four videos together with Vikkal Parikh. We really dug their direction and added dimension, texture, and charm to the project by building a miniature city out of paper. Creating characters in CG helped bring these fun urban scenes to life.
Agency: DNA Creative Production
Company: Ataboy Studios
Creative Director: Denise Hauser, Vikkal Parikh
Director: Denise Hauser
Director of Photography: David Griffiths